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Birthstone Spotlight: April - Diamond

Represents: love, glamour, timelessness, strength


Collection of Diamond JewelryApril born people are no strangers to envy with their independent, courageous and exciting nature but their most envious trait possibly lies in their birthstone- the diamond. The word diamond is derived from the Ancient Greek word adámas meaning proper, unbreakable, untamed and unaltered- a perfect match for the fiery and headstrong individuals of April. 


The hardest and often most expensive gemstone, diamonds arguably hold the title of the world's most popular stone. Nowadays you can find diamonds in every colors of the rainbow but for those born in April, its bright and classic white diamonds that most illuminates their personality and matches their virtues. Other stones may try to compete but there's just something about the diamond that stands out, and begs to be noticed. 


 Diamond Jewelry Showcase in a Jewelry Store

Did You Know?

Billions of years in the making…

Diamonds possess the greatest hardness and heat conductivity of any material on Earth. The ones you find on the fingers on newly engaged women or in your favorite heirloom piece were originally formed over the course of billions of years at extremely high temperatures and pressures at approximately 100 miles into the Earth’s mantle. These precious stones then emerge on the earth’s surface through volcanic eruptions of magma. When this lava cools it forms into igneous rock called either kimberlites or lamproites. These rocks are the magic source of where searchers of the globe find diamonds. 

India for the win!

Diamonds are thought to be first acknowledged and mined in India at least 3,000 years ago! It was there along the Krishna, Penner and Godavari rivers that rock deposits containing diamonds were discovered. Eventually diamonds were later found in Brazil, becoming history’s second hotspot. 

Not all diamonds are created equal. 

In order to distinguish the difference between various diamonds, gemologists have developed a grading system to measure the most important characteristics of a stone- famously known as the four C’s:  carat, cut, clarity, and color. The first “C” carat refers to the weight of the diamond. The second “C” cut measures the quality of the cut in terms of symmetry, proportion and other factors. The third “C” clarity grades how free of inclusions (trapped particles) the stone is and the fourth “C” color measures how “colorless” a white diamond is or the intensity of color found in a colored diamond. 

How do you take your diamonds?

Nowadays the diamond serves as the ultimate symbol of luxury, adornment, and beauty. With a shape and color to fit any preference, this gemstone also has the ability to be anything the wearer desires. Shapes of diamonds vary from round to square, heart to pear while colors can range depending on the exposure the stone receives from foreign minerals and particulates during its growth process. Diamonds that possess trace elements of boron are rendered blue, to nitrogen become yellow, and exposure to radiation are destined to be green. Gemologist maintain that a perfect diamond should have no color, but we’ll take them all!


Cirque Bits - Diamond Facts 


    • In Sanskrit, the word for diamond is “vajira” which translates to “thunderbolt.”
    • Mirror, mirror, who’s the rarest one of all? Red is the rarest diamond color. Blue diamonds hold the spot of the second rarest. 
    • Diamonds are composed of nearly 100% carbon. Get me a carbon copy!
    • The largest diamond of record weighed in at 3,106 carats. Imagine that on your finger!
    • Buy domestic? The US is the largest consumer of diamonds and yet has little-to-no diamond production with only one mine in Arkansas.
    • Today approximately 65% of the world’s diamonds are found in Africa. More than 38,000 people in Southern Africa are employed by the diamond industry. Beauty with a cause!
    • Lunch is on him- Chow Tai Fook made the biggest diamond purchase in history in 2010, purchasing a 507 carat stone for $35.3 million.
    • With this ring… The first recorded instance of a diamond engagement ring occurred in 1477- a gift from the Archduke of Austria, Maximilian III to his love Mary of Burgundy. Swoon!
    • Not just a pretty face! Ancient cultures believed diamonds to have many powers and associations including protection from danger and disease as well as the bestowal of strength and courage.
    • Love is in the air! Cupid’s arrows are said to be tipped with diamonds- we always knew diamonds were a girl’s best friend!
    • Approximately only 20% of the world’s diamonds are suitable for jewelry- talk about picky! The remaining percentage are utilized in industrial applications including cutting, polishing, grinding, and drilling. 
    • Statistics show a rise in the percentage of women buying diamonds for themselves. Who runs the world? Girls!
    • Lucy in the Sky with Diamonds! Experts say diamonds are not only found on Earth but also on Saturn, Jupiter, Neptune and Uranus. In 2004 astronomers even discovered what they believe to be a carbon planet made of diamonds- dubbed 55 Cancri e. Get us on the first flight!


      Now that you've learned a little about diamonds and their allure, discover our exclusive diamond collections here

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