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Collection of Diamond Jewelry

April born people are no strangers to envy with their independent, courageous and exciting nature but their most envious trait possibly lies in their birthstone...

Birthstone Spotlight: April - Diamond

Represents: love, glamour, timelessness, strength


Collection of Diamond JewelryApril born people are no strangers to envy with their independent, courageous and exciting nature but their most envious trait possibly lies in their birthstone- the diamond. The word diamond is derived from the Ancient Greek word adámas meaning proper, unbreakable, untamed and unaltered- a perfect match for the fiery and headstrong individuals of April. 


The hardest and often most expensive gemstone, diamonds arguably hold the title of the world's most popular stone. Nowadays you can find diamonds in every colors of the rainbow but for those born in April, its bright and classic white diamonds that most illuminates their personality and matches their virtues. Other stones may try to compete but there's just something about the diamond that stands out, and begs to be noticed. 


 Diamond Jewelry Showcase in a Jewelry Store

Did You Know?

Billions of years in the making…

Diamonds possess the greatest hardness and heat conductivity of any material on Earth. The ones you find on the fingers on newly engaged women or in your favorite heirloom piece were originally formed over the course of billions of years at extremely high temperatures and pressures at approximately 100 miles into the Earth’s mantle. These precious stones then emerge on the earth’s surface through volcanic eruptions of magma. When this lava cools it forms into igneous rock called either kimberlites or lamproites. These rocks are the magic source of where searchers of the globe find diamonds. 

India for the win!

Diamonds are thought to be first acknowledged and mined in India at least 3,000 years ago! It was there along the Krishna, Penner and Godavari rivers that rock deposits containing diamonds were discovered. Eventually diamonds were later found in Brazil, becoming history’s second hotspot. 

Not all diamonds are created equal. 

In order to distinguish the difference between various diamonds, gemologists have developed a grading system to measure the most important characteristics of a stone- famously known as the four C’s:  carat, cut, clarity, and color. The first “C” carat refers to the weight of the diamond. The second “C” cut measures the quality of the cut in terms of symmetry, proportion and other factors. The third “C” clarity grades how free of inclusions (trapped particles) the stone is and the fourth “C” color measures how “colorless” a white diamond is or the intensity of color found in a colored diamond. 

How do you take your diamonds?

Nowadays the diamond serves as the ultimate symbol of luxury, adornment, and beauty. With a shape and color to fit any preference, this gemstone also has the ability to be anything the wearer desires. Shapes of diamonds vary from round to square, heart to pear while colors can range depending on the exposure the stone receives from foreign minerals and particulates during its growth process. Diamonds that possess trace elements of boron are rendered blue, to nitrogen become yellow, and exposure to radiation are destined to be green. Gemologist maintain that a perfect diamond should have no color, but we’ll take them all!


Cirque Bits - Diamond Facts 


    • In Sanskrit, the word for diamond is “vajira” which translates to “thunderbolt.”
    • Mirror, mirror, who’s the rarest one of all? Red is the rarest diamond color. Blue diamonds hold the spot of the second rarest. 
    • Diamonds are composed of nearly 100% carbon. Get me a carbon copy!
    • The largest diamond of record weighed in at 3,106 carats. Imagine that on your finger!
    • Buy domestic? The US is the largest consumer of diamonds and yet has little-to-no diamond production with only one mine in Arkansas.
    • Today approximately 65% of the world’s diamonds are found in Africa. More than 38,000 people in Southern Africa are employed by the diamond industry. Beauty with a cause!
    • Lunch is on him- Chow Tai Fook made the biggest diamond purchase in history in 2010, purchasing a 507 carat stone for $35.3 million.
    • With this ring… The first recorded instance of a diamond engagement ring occurred in 1477- a gift from the Archduke of Austria, Maximilian III to his love Mary of Burgundy. Swoon!
    • Not just a pretty face! Ancient cultures believed diamonds to have many powers and associations including protection from danger and disease as well as the bestowal of strength and courage.
    • Love is in the air! Cupid’s arrows are said to be tipped with diamonds- we always knew diamonds were a girl’s best friend!
    • Approximately only 20% of the world’s diamonds are suitable for jewelry- talk about picky! The remaining percentage are utilized in industrial applications including cutting, polishing, grinding, and drilling. 
    • Statistics show a rise in the percentage of women buying diamonds for themselves. Who runs the world? Girls!
    • Lucy in the Sky with Diamonds! Experts say diamonds are not only found on Earth but also on Saturn, Jupiter, Neptune and Uranus. In 2004 astronomers even discovered what they believe to be a carbon planet made of diamonds- dubbed 55 Cancri e. Get us on the first flight!


      Now that you've learned a little about diamonds and their allure, discover our exclusive diamond collections here

      Take a look at our fine diamond jewelry collection

      Follow these tips for a better jewelry buying experience with any retailer...

      4 Things To Look For When Purchasing Jewelry That Retailers Don’t Want You Knowing

      Hello everybody,
      Jewelry Retail StoreWith the holiday season officially kicking off the day after Thanksgiving (what we affectionately call Black
      ) I thought it would be a great time to post some tips and helpful advice which can help lead you to a wise jewelry purchasing decision.  While most jewelers are great people at what they do, some do not want you to know these tips which will save you money.

      Does the website clearly display all silver and gold weights as well as gemstone weights?

      While this should not strictly influence your buying decision as there are factors such as design or overall style of jewelry and brand-name that should ultimately lead to your decision, many retailers do not disclose the weight of the gemstones and metal content. If a retailer does not list the weights of the style of jewelry, You should consider this as a red flag and perhaps avoid that retailer.

      Take particular attention to the return policy

      Many websites have a return policy of only 30 days. While many consumers would consider this enough time to inspect and finally decide if the piece of jewelry they bought is the right style for her, What is not often known that the 30 day return policy begins at the time when the purchase was transacted, meaning when you place your hard earned money through the checkout. It could take upwards of 1 to 2 weeks for the item to be finally delivered to your doorstep and if you do decide the item, we all know that things happen and life tends to get busy.  You should also ask for what the warranty is on all craftsmanship and labor your jewelry.  All jewelry should have at least one year warranty on craftsmanship.   
      Just so you know Cirque Jewels offers a no questions asked 60 day return policy that starts on the day your jewelry is received. 

      What is their sizing policy?

      Many jewelers and designer brands will void a warranty if you size your ring at a unauthorized center.  This sometimes makes sense since I have personally seen people take their ring to be sized only to have it ruined by the jeweler who was trying to size it. Sizing often requires a source of heat to add additional metal or the decrease the ring's size and this can actually permanently alter the color of the gemstones.  

      Friendly reminder, Cirque Jewels offer free sizing for life on all rings.  

      Get a gemological certificate on big ticket items.

      If you are spending big bucks on a diamond such as a engagement ring, make sure you have a GIA certification for the stone.  Do not depend on any other random certification as they tend to grade a diamond higher than it's actual value.  A lot of these third-party certification companies are in cahoots with their customers (the retail stores and wholesalers) so they will come back to them for repeat business.  It's an unfortunate practice in this industry and you as the customer should be aware of it.  Even though I say you should depend on a GIA certification for diamond grading, you as the buyer should get multiple opinions to empower your self that you are getting the best deal possible.  

      I hope there tips were helpful and remember, CirqueJewels.com is always available to answer your questions and requests.  Call us at 866-424-0011 or email us at service@CirqueJewels.com to find exactly what you are looking for you and your loved ones.